Sustainability is at the core of everything we do. Starting from choosing the raw materials to the factories we work with and the way the
goods are packaged, it is our goal to be as sustainable as possible.
While we don’t claim to have all of the solutions just yet, we feel it’s important to be transparent with where we are with our journey towards being a sustainable clothing provider.
Moving away from conventional cotton, polyester and nylon and sourcing Better Cotton Initiative (BCI) cotton, natural fibres and recycled fabrics is just the beginning and we look forward to sharing with you the ways in which we can continue to innovate and improve over the coming years.
It is important to us to be a responsible and social company. We stand for good and fair working conditions throughout our production and distribution process. We work on that every day. We see this as a continuous improvement process and continue to take steps in this.
In 2021 30% of our clothing made of environmentally friendly material
In 2022 70% of our clothing will be made from environmentally friendly material
We don’t just want to make dresses with beautiful fabrics but we also want to make sure items don’t end up in landfills. In late 2021, Timeless London will launch its own rental service via our the timelesslondon.co.uk website. Rental combats the environemental impact of wearing something once and increases the lifecycle for the garment and means it doesn’t sit in the wardrobe after someone has only worn it once. In 2023, we will launch the first products made entirely from recyled Timeless London items.
The biggest sustainability impact of fashion happens at the raw materials stage. This is even before clothes are stitched together to make a garment.
The Fabric selection actually affects how you are going to wash the garment, and potentially(hopefully) recycle it.
This is why at Timeless we have started creating a list of our favourite( Top of the class) and least loved (Must try harder) fabrics.
We have categorised the fabrics and fibres we use in our clothes into 3 categories.
This categorisation takes a variety of aspects into account including water consumption, energy use, emissions and general environmental impact.
1 - Top of the class
These are materials that can be produced organically and are renewable, recyclable, and biodegradable
2 - Room for improvement
Materials in this category are recycled, saving old clothes and fabrics from going to landfill and making use of them,
albeit they may not be as good as our no. 1 category.
3 - Must try harder
We recognise that these materials aren’t great due to their water consumption and impact on the environment,
but they’re better than standard production
We consciously choose to work with limited number of factories in limited number of countries. We believe in long term partnerships and 70% of our production is done in India, 10% Turkey,10% Bangladesh,10% China. We visit our suppliers every season and we have been working with our largest supplier since the inception of this brand.