Not Scared of Commitment
by Mehak Vig on Mar 21, 2022
Contrary to what some of those crazies say, we think climate change is real and fashion is not making it better. From growing textile fibers to moving fabrics around the world, making clothes sadly fuels this global climate crisis. Fashion is the 2nd most polluting industry!
We conducted focus groups with hundreds of customers. Here's what was fascinating for us:
1. Most customers were aware of the negative impact fashion has on the planet! They might not be aware of the extent, but 90% were aware that it has a degree of negative impact to the environment.
2. 60% of the customers were conscious consumers. They wanted to shop sustainably and guilt free but they did not know how and where to shop affordable sustainable brands.
3. 100% did not know that the biggest sustainability impact of fashion happens at the raw materials stage. This is even before clothes are stitched together to make a garment.
We at Timeless London aim to solve this problem by bringing you independent, sustainable yet affordable brands in one place, catering to all ages, shapes and sizes.
We’re more committed than ever to sustainability, with a focus on climate action and environmental justice and we have outlined our sustainability initiatives for the year.
WE ARE NOT SCRAED OF COMMITMENT - OUR PROMISE
These include Better Cotton Initiative (BCI) cotton, natural fibres and recycled fabrics is just the beginning and we look forward to sharing with you the ways in which we can continue to innovate and improve over the coming years.
In 2022 80% of our clothing will be made from environmentally friendly material.
By 2023 100% of our clothing will be made from environmentally friendly materials.